Esports performance wear and street clothing brand H4X.gg will be the official apparel supplier "for some of the largest esports events" hosted by ESL and DreamHack. The gamer-targeted line was developed by Moniker, Inc., a holding company and joint management vehicle founded in '17 by BITKRAFT Esports Ventures and Jon Wayne Gurman (THE ESPORTS OBSERVER, 2/20).
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One Championship partnered with telecom Telenor Myanmar. The partnership will start at ONE: Quest For Gold, which is scheduled for Friday at the Thuwunna Indoor Stadium (One Championship).
The Int'l Triathlon Union finalized a long-term partnership with sports marketing company Infront, which will take shared responsibility for developing sponsorship opportunities and digital strategies for the ITU World Triathlon Series and the new ITU World Triathlon Mixed Relay Series. The organization will also sell int'l media rights and offer broadcasting services for both (Infront).
Professional women's cycling's Team Eurotarget Bianchi Vitasana named Bianchi its second name sponsor and official bike supplier for the '18 season. Bianchi will supply the Italian team with Oltre XR3 bikes engineered with Bianchi's CV system (Bianchi).
