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La Liga Will Launch Online Multi-Sport Channel In August

La Liga "will launch its own multi-sport TV channel online this summer," President Javier Tebas revealed, according to Adriana Garcia of ESPN.com. The platform will be free for registered users and will offer Spanish football and other sports, "but will not have live La Liga games yet." Tebas said, "La Liga will launch its own multi-sport TV via internet in August. It's the best way to reach our fans directly. Besides our own content, we will re-transmit other sports provided they have the sufficient quality more than how much audience can each sport generate." However, Tebas "did not rule out" Spain's top flight being included on the platform in the mid- to long-term. Tebas: "Up to now and for some time, that distribution is and will be of telecom operators or themed OTT. ... But we cannot discard including it the future although that will be determined by the market. That could be considered from 2025 or 2030" (ESPN.com, 2/16).

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