U.K. Advertising Regulator Bans Targeted In-Play Gambling Ads

U.K. regulatory body the Committee of Advertising Practice "moved to ban adverts that appeal to problem gamblers," including targeted in-play sports betting offers, according to IGAMING BUSINESS. Setting out a new code that advertisers in the U.K. must abide by, the rules now include a host of restrictions, including a ban on ads that "exploit people’s vulnerabilities or play fast and loose with eye-catching free bet and bonus offers." The code also sets out a ban on adverts that "create an inappropriate sense of urgency, like those including 'bet now!' offers during live events." The new code will come into effect from April 2. The UK Gambling Commission fined GVC-owned ElectraWorks £350,000 ($489,821) for "repeatedly misleading consumers" via adverts (IGAMING BUSINESS, 2/14).