Franchise Notes: Renault Enters Esports With Team Vitality

Renault Sport Racing confirmed its entry to esports with a partnership with France’s Team Vitality. The carmaker will create a new entity dedicated to motorsport-based games, to be called “Renault Sport Team Vitality.” Renault Sport Team Vitality will participate in this year’s Rocket League Championship Series Europe. It is also in talks with Formula 1 to compete in the F1 eSports Series (Renault).

Ligue 1 side Olympique de Marseille opened its official account on Chinese social media site Weibo. OM Int’l Affairs & Marketing Dir Miguel Bertran said, “It is important for Olympique de Marseille to consolidate its presence in China by offering OM content to Weibo users and develop its brand in a country that is consuming football at an amazing rate” (SPORTBUZZ BUSINESS, 2/12).