Visa Launches 'Resetting Finish Lines' Campaign Ahead Of PyeongChang 2018

Ahead of the PyeongChang 2018 opening ceremony, Visa launched a campaign called "Resetting Finish Lines," which features all 54 members of the Team Visa roster, "including Olympic and Paralympic athletes, hopefuls, and legends from around the world," according to Shawn Lim of THE DRUM. The film, which is part of Visa’s sponsorship of the Olympics, "highlights the inspirational and historic stories of eight Team Visa athletes en route to the Games." There are 13 versions of the film, which was shot by Sports Marketing Dir Stacy Wall in New Zealand and South Korea. Localized versions include Canada, China, Japan, Italy, Poland, the U.K. and the U.S. (THE DRUM, 1/24).