Menu
Marketing and Sponsorship

Marketplace Roundup: Brasileiro Side Recife Inks Kit Deal With Under Armour

Brasileiro side Recife partnered with Under Armour. The U.S. brand will supply kits to the club through '23. Under Armour will provide training and travel wear for players, as well as for the club's grassroots teams. Brazilian news outlet Globoesporte.com reported the manufacturer will pay R$12M ($3.7M) per year (SOCCEREX, 1/23).

EPL side Newcastle United removed online betting firm FUN88 from the club's youth team shirt. The sponsor's logo was "deemed by the club as a potential breach of FA regulations" and comes after "growing pressure" on the U.K. government to "look harder at the gambling advertising from betting companies in broadcast media and club sponsorships" (INSIDE WORLD FOOTBALL, 1/22).

Süper Lig side Fenerbahçe partnered with Acibadem Healthcare Group. The company's logo will be featured on the front of the team's playing shirts. The deal will run through the end of the '17-18 season, and financial terms were not made public (SOCCEREX, 1/23).

Vita Coco Coconut Water announced a long-term ambassador partnership with rugby player Maro Itoje. As its ambassador, Maro will be featured in a "wide range of media elements to create a disruptive consumer engagement campaign" (SPORT INDUSTRY, 1/23).

The Sunday Times and The Times, Ireland Edition partnered ahead of the first Pro14 Final at Dublin's Aviva Stadium on May 26. The Sunday Times and The Times, Ireland Edition will act as the official media partners for all six games in the Pro14 Final Series in '18 (Pro14). 

The Int'l Triathlon Union named insurance company BF&M as a main sponsor for the ITU World Triathlon Bermuda. The island is one of eight countries on the global circuit of the ITU World Triathlon Series and the local event will be hosted in Hamilton in April (ROYAL GAZETTE, 1/23).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Marketing-and-Sponsorship/notes.aspx

CLOSE