Marketing and Sponsorship

The Jockey Club Announces Deal With Coach Operator National Express

1.24.2018

Horse racing operator The Jockey Club signed coach operator National Express as a sponsor, according to the BBC. As well as running 15 racecourses, The Jockey Club "stages the high-profile Cheltenham Festival and Grand National meetings each year." National Express will provide coach services "direct to all major events" in The Jockey Club's race calendar. The size of the deal has not been revealed "but it is understood to be" a six-figure sum. National Express and The Jockey Club will also offer travel tickets and combined travel and racing packages to major events (BBC, 1/23).

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