Super League rugby announced a two-year partnership with U.K. negligence specialist Patient Claim Line. The firm will sponsor all video referee decisions at Super League games. Patient Claim Line's sponsorship will be featured live on Sky Sports during its Super League coverage. Super League also announced Northern extended its partnership as the competition’s official train partner for the '18 season. Northern will be featured on LED perimeter signage at all Super League matches and offer fans access to travel offers and exclusive competitions (Super League).
Serie A side Atalanta announced a partnership with Brembo. The automotive brake system manufacturer will be a sponsor of the club's youth teams through the '18-19 season. Brembo will establish the "Brembo Award," which will be given annually to the most deserving player on each youth team (SOCCEREX, 1/19).
MotoGP team Pramac Racing Ducati announced a new title sponsorship deal with Alma for the next three seasons. The Italian team recently ended its arrangement with Octo and will enter the 2018 MotoGP World Championship as Alma Pramac Racing. Alma logos appeared on the team’s bikes during the '17 season (CRASH, 1/17).
Indian Super League side side Mumbai City named Bose its official sound partner for the remainder of the '17-18 season. The headphone manufacturer will "benefit from in-stadium branding during all matches" at the club’s Mumbai Football Arena (SOCCEREX, 1/19).
Premier League side West Ham extended its relationship with two-way radio supplier Brentwood Communications, which will supply the club’s physio and medical team (Brentwood).
