UFC, Monster Energy Agree To Multi-Year Sponsorship Extension
The UFC announced a multi-year extension of its global partnership with Monster Energy, in which it will continue to serve as the "Official Energy Drink" of the MMA promotion. As part of this extension, Monster will continue to have center canvas and entrance logo placement inside the Octagon at events, and it will continue to serve as the official uniform sponsor of the Octagon Girls. The two brands also will work in conjunction on retail promotions during UFC events in select markets. The deal was completed in-house with Monster.