Marketing and Sponsorship

Nike Tops 'Influential Brand' Ranking In China; Basketball Ranks Higher Than Football

1.16.2018

Nike is the "most influential sports brand in China," followed by the Chinese Basketball Association and the Chinese Super League, according to Paul Nicholson of INSIDE WORLD FOOTBALL. Adidas and New Balance occupy fourth and fifth place, respectively. The ranking of brands was produced by business-to-business website dongshiju.com and the China Data Center. According to Yutang Sports, the top 50 brands were ranked "according to brand awareness, reputation, consumer preference, market share and other indexes related to brand influence." What is "noticeable" between the '16 and '17 lists is the number of apparel firms in '16 that "dropped out" of the '17 Top 50. They appear to have been "replaced by a move towards events and venues in the Chinese psyche."

2017 Top 10 Influential Brands

Nike
CBA
CSL
adidas
New Balence
Anta
XTEP
NBA China Games
Li-Ning
China Open (Tennis) (INSIDE WORLD FOOTBALL, 1/15).

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