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Marketing and Sponsorship

Marketplace Roundup: Kayford Holdings Renews Rights Deal With FIFA

Kayford Holdings renewed its exclusive rights deal with FIFA to manufacture and sell licensed products for the 2018 World Cup (SOCCEREX, 1/12).

The Royal Dutch FA (KNVB) extended its partnership with insurance company Arag "for a further two years" (SOCCEREX, 1/12).

The Austrian FA (ÖFB) "extended and expanded" its partnership with Liechtenstein-based sports agency Sporteo until June '22 (SOCCEREX, 1/12).

The Badminton World Federation announced global energy group Total as the official sponsor of BWF's newly-launched World Tour series (Infront).

The Olympic Council of Asia announced manufacturing company Canon Inc. as a sponsor of the Asian Games 2018 (Canon).

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