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Marketing and Sponsorship

David Beckham Launches 'House 99' Line Of Male Grooming Products

In conjunction with L'Oreal, former ManU midfielder David Beckham launched a new line of "high-end male grooming products" called "House 99," according to Chris Wright of ESPN.com. According to GQ, the House 99 brand was named in reference to the year '99, "an incredibly significant year in Beckham's life." Not only did he marry his wife, Victoria, and become a father to his first son, Brooklyn, it was also the season in which ManU recorded its "famous Treble" -- the Premier League, the FA Cup and the Champions League -- a first for any English club (ESPN.com, 1/10).

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