FA Launches Campaign Targeted At New Generation Of Fans

The FA "signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans," according to Matthew Chapman of CAMPAIGN LIVE. Creatives and presenters David Vujanic and Poet "are heading up the campaign activity," while the content is being coordinated via a "WhatsApp group full of more creatives and influencers who are yet to be revealed." The WhatsApp group was set up by Mischief PR on behalf of the FA and "is being used to invite the influencers to FA Cup events and collaborate over content being produced." Content "features behind-the-scenes access, which will be shared with the influencers’ networks of followers." The campaign centers around the #CupCollective hashtag to allow the public to "easily follow the latest news, hints and teasers from the campaign" (CAMPAIGN LIVE, 1/8).