Menu
Marketing and Sponsorship

Marketplace Roundup: Wahoo Fitness Partners With Katusha-Alpecin Cycling

Wahoo Fitness announced its second Int'l Cycling Union (UCI) WorldTour team partnership for '18, adding the Katusha-Alpecin cycling team, led by four-time world time trial champion Tony Martin and Tour de France green jersey winner Marcel Kittel. Beginning in '18, the team will utilize Wahoo's bluetooth-enabled TICKR heart rate monitor, along with the ELEMNT BOLT GPS head unit (Wahoo Fitness).

The Beobank-Corendon cycling team will be named Corendon-Circus in '18 and will race on Canyon bikes. The changes were announced on Wednesday "but there was one key constant," in that rider Mathieu van der Poel "will continue to lead the line," having signed a contract extension through '20. The new name comes as Beobank steps aside as lead title sponsor after two years. Turkish airline Corendon, which joined as title sponsor at the same time, "steps up to the lead slot," and Belgian betting company Circus was added as a sponsor (CYCLING NEWS, 12/27).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/28/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/28/Marketing-and-Sponsorship/Notes.aspx

CLOSE