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Marketing and Sponsorship

Jamaica Football Federation Signs Four-Year, $4M Kit Deal With Umbro

The Jamaica Football Federation and sportswear manufacturer Umbro signed a $4M kit sponsorship deal, according to the JAMAICA OBSERVER. The agreement, which begins next year and will run for four years, "will see the brand outfitting Jamaica's men's and women's teams." The JFF said that the kits "will be worn for the first time as the senior Reggae Boyz begin their build-up to their qualification campaign for the 2022 World Cup." Although the "finer details" of the arrangement were not readily available, JFF President Michael Ricketts said that players from the National Premier League "will benefit outside of the national incentive portion of the deal." In '15, Jamaica signed what was "thought to be a lucrative deal" with its last kit provider, Dubai-based Romai Sportswear. That deal "did not mature," as both parties "separated from the arrangement by mutual consent recently" (JAMAICA OBSERVER, 12/15).

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