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SBD Global/December 11, 2017/Marketing and Sponsorship

Marketplace Roundup: Ferrari Reportedly In Talks With Philip Morris-Owned iQOS

Ferrari Formula 1 is reportedly in talks with Philip Morris-owned electronic cigarette brand iQOS  to replace outgoing sponsor Banco Santander. The brand "would not violate the rule that prohibits tobacco advertising in F1" ( AS, 12/10 ). Trek Bikes  became co-title spon...

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