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Volume 6 No. 234
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Bayer 04 Leverkusen Enters Esports Signing FIFA Player Marvin Hintz

Bundesliga side Bayer 04 Leverkusen entered esports, announcing the acquisition of FIFA player Marvin "M4RV" Hintz, according to Ferguson Mitchell of THE ESPORTS OBSERVER. Bayer 04 Marketing & Communications Dir Jochen Rotthaus said, "We are convinced that the present model is just the start for us at Bayer 04. With his skill and his passion, Marvin Hintz will be a great ambassador for us." Hintz has been a "lifelong fan" of the club and now "steps into a transformative role supporting his favorite team." He "should have no problem giving Bayer 04 some esports fame, especially as the player already has a number of high finishes in ESL and EPS competitions over the years." Bayer 04 produced a video "introducing its fanbase to its new esports player" (THE ESPORTS OBSERVER, 12/10).

For more coverage of the business of esports, visit our partners, esportsobserver.com.