Marketplace Roundup: Brother UK To Sponsor Women's Cycling Team Torelli
Manchester-based Brother UK confirmed it will sponsor Team Torelli for the '18 cycling season. The Manchester-based elite women’s team has "won a series of events around the world," with cyclists who compete at local, national and int'l level. The brand will appear on jerseys during the season, including the Tour Series in May (PROLIFIC NORTH, 12/7).
Garry Rogers Motorsport extended its naming rights sponsorship with the Wilson Group for the '18 Australia Supercars Championship. Wilson Security took a major presence with the team in '15, as driver David Wall joined GRM to race a Volvo (Supercars).
Mogul Arena, the global automated online tournament platform for esports, will partner on its first large-scale tournament, the Vainglory 2017 World Championship, which will take place at the Kallang Theatre in Singapore from Dec. 14-17. The partnership, which was initiated by Lagardère Sports, Super Evil Megacorp's esports partner, will provide Esports Mogul with an extensive presence at the event (Lagardère Sports).
Premiership Rugby side Saracens and Allianz announced their partnership will continue through '21. The original six-year deal was announced in July '12 and was followed by the opening of Allianz Park as the club's home in Jan. '13 (Premiership Rugby).
The PGA Tour agreed to a deal with Shankai Sports, "whereby the Chinese partner would operate PGA tournaments in the country for a 20-year period" starting from '18. The move, which will involve Shankai paying an undisclosed sum to the PGA to operate its China series, "follows a lengthy stagnation surrounding the golf market in China since a crackdown on corruption and bans on officials playing the sport" (REUTERS, 12/7).
The 2019 Cricket World Cup appointed sports marketing agency Two Circles as the official data and insight partner for cricket's global showpiece, which will be hosted in England and Wales (SPORT INDUSTRY, 12/7).