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SBD Global/December 8, 2017/Marketing and Sponsorship

European Senior Tour Signs Title Sponsorship Deal With Travel Insurance Provider Staysure

The European Senior Tour named U.K. travel insurance provider Staysure its first title sponsor. The deal includes the incorporation of a new headline event, The Staysure PGA Seniors Championship, which will offer a prize fund of £400,000 ($537,000). The 10-year agreement will le...

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