Marketing Firm Infront Unveils New Strategy, Brand Identity

Infront is evolving from a football-centric media rights agency into a full-service provider offering digital, marketing, media and production solutions to more than 170 rights holders across 25 sports. Over the past decade and as part of President & CEO Philippe Blatter's strategic plan, Infront has diversified its portfolio and broadened its expertise. While Infront will continue to innovate in its core markets of football, winter sports and summer sports, it is also placing a sharper focus on personal & corporate fitness, virtual sports and community sports. Infront has a strategic focus on enhancing its digital portfolio and entering emerging sports to exploit new opportunities. Following the acquisition in '15 of N.Y.-based digital agency Omnigon, Infront will invest heavily in an Infront Digital Competence Centre. Infront is introducing a new red logo. It is designed to embody momentum and forward movement. In addition to the logo, Infront added a new tagline, "All about sports" (Infront).