Marketing and Sponsorship

Tour De France Signs Five-Year Deal With Tire Brand Continental

12.6.2017

Tire brand Continental will be an official partner of the Tour de France from the beginning of '18, according to BIKE EUROPE. For an initial five-year period, Continental will maintain visibility around the Tour de France. All official support vehicles, cars, vans and motorcycles at the Tour de France will be equipped with Continental tires. The brand name will also be present on banners and spots around the cycling race. Continental exec board member Nikolai Setzer said, "This official partnership is the next step in our commitment to the development and production of high-tech tires for racing bikes which are also used in the Tour de France" (BIKE EUROPE, 12/3).

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