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Marketing and Sponsorship

Marketplace Roundup: Mailman Group Launches Red Card 2018

Mailman Group announced the launch of Red Card 2018, The China Digital Football Awards, which will "assess the most influential European football teams, leagues and players online in China," as well as give out five new awards which will be judged by a panel of industry experts. The three headlining awards announcing the Most Influential European Football Team, League and Player Online in China will still be assessed by the "traditional Mailman-developed metrics" (THE DRUM, 12/1).

Serie A side Atalanta named Green Energy its new energy partner. The deal will see fans of the club benefit from a 10% discount when they sign up with the company, which "will be able to run a series of fan-focused activations, events and initiatives for the duration of the agreement." The length and financial terms of the partnership have not been made public (SOCCEREX, 12/1).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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