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Marketing and Sponsorship

Lindsey Vonn Unveils Signature Under Armour Skiwear Line

Skier Lindsey Vonn on Thursday at an event in Canada took "the wraps off the Lindsey Vonn Signature Collection, a tight skiwear capsule from longtime sponsor Under Armour," according to Jean Palmieri of WOMEN'S WEAR DAILY. The line is "available for pre-sale" on UA's website, with "select pieces being offered for sale in January on the company's e-commerce site and at select UA Brand House stores in the U.S., Europe and Asia." The entire collection "will be in stores" next fall. The six pieces in the line "reflect the skier's personal style and feature modern cuts and colorways." Vonn "worked closely" with the UA design team, which "brainstormed with her on the line" when she was not training. The line "sports a special LV logo that is inspired by Vonn's signature," and the name of each piece "commemorates a milestone in her athletic career." The linings of the jackets also feature a "custom print of her accomplishments." Vonn is Under Armour's longest-standing sponsored athlete (WWD, 11/30).

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