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SBD Global/November 22, 2017/Marketing and Sponsorship

Marketplace Roundup: Nature Valley Stages Tennis Match In London

General Mills granola bar brand Nature Valley " staged a tennis match at Westfield London ," pitting British No. 1 Johanna Konta against former Wimbledon champion Pat Cash. The activity, which took place on Friday, is part of Nature Valley's "The Court is Yours" campaign -- "aimed at get...

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