Marketplace Roundup: Nature Valley Stages Tennis Match In London
General Mills granola bar brand Nature Valley "staged a tennis match at Westfield London," pitting British No. 1 Johanna Konta against former Wimbledon champion Pat Cash. The activity, which took place on Friday, is part of Nature Valley's "The Court is Yours" campaign -- "aimed at getting more people back into playing tennis." The match also celebrated the brand's partnership with the movie "Battle of the Sexes" (CAMPAIGN LIVE, 11/20).
La Liga side Valencia extended its contract with Inspiresport for a further two seasons. The U.K.-based company offers training-based trips for schools and clubs around the world. In recent years, Valencia has become the most-requested Spanish destination by British schoolchildren (Valencia).