Currency Converter

Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).


SBD Global/November 22, 2017/Marketing and Sponsorship

AB InBev-Owned Chinese Beer Brand Harbin Tapping Into Esports Market

China’s oldest beer brand, Harbin, "has won over the elusive audience" of males aged 18-29 through a series of collaborations and sponsorships of China's esports leagues, according to Danielle Long of THE DRUM. The Anhueser-Busch InBev-owned brand "has targeted the rapidly emerg...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug