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SBD Global/November 22, 2017/Marketing and Sponsorship

AB InBev-Owned Chinese Beer Brand Harbin Tapping Into Esports Market

China’s oldest beer brand, Harbin, "has won over the elusive audience" of males aged 18-29 through a series of collaborations and sponsorships of China's esports leagues, according to Danielle Long of THE DRUM. The Anhueser-Busch InBev-owned brand "has targeted the rapidly emerg...

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