Serie A side AS Roma announced Peroni 3.5 as its official beer and the title sponsor of "La Magica Land," the club's new fan village. AS Roma CMO Luca Danovaro said, "The launch of the new fan village is the continuation of the marketing strategy of the club, to always do more for our most passionate fans" (AS Roma).
Scottish Premiership side Rangers announced an exec club partnership with Octopi Engineering, a contributor in the design and supply of doors, windows and hatches for the marine industry. The company will be a gold member of the Rangers exec club -- a new partnership platform for the '17-18 season (Rangers).
Scottish Premiership side Aberdeen and The Open announced an official partnership ahead of the 147th Open, which takes place at Carnoustie in July. Aberdeen and The Open will work together to provide supporters with content in the lead-up to the Championship, as well as exclusive promotions for fans who plan to attend next year's event (Aberdeen).
Northern Ireland's Int'l North West 200 motorcycle race will be title sponsored by vehicle manufacturer Vauxhall for the sixth consecutive year in '18 (Vauxhall).
The German Tennis Federation (DTB) renewed is premium partnership with Porsche for a further three years through '20. The renewal will continue a partnership that has been in place since '12, which primarily includes the support of Porsche Team Germany in the Fed Cup and the young female players in the Porsche Talent Team (DTB).
Liga MX side Santos Laguna signed a three-year sponsorship agreement with gas company Combugas (LA AFICIÓN, 11/20).
