Marketplace Roundup: AC Milan Signs Three-Year Deal With Puma
Serie A side AC Milan reportedly signed a five-year kit supply deal with Puma. According to Italian soccer outlet Calciomercato, the deal will be worth €12M ($14.1M) a year, €8M ($9.4M) less than adidas provided. However, it is thought that "bonuses and add-ons will be higher" with Puma than with adidas (SOCCEREX, 11/16).
Cricket Australia announced Wrigley signed as a league partner of the Big Bash League for the upcoming season. The agreement also sees Extra chewing gum become the official gum of the BBL. The three-year deal builds on Wrigley's first year as an official supplier of the BBL (CA).
The European Tour partnered with Tata Communications to build a global tech platform that will help to underpin the digital transformation of golf. Tata Communications will distribute the video feeds from 47 European Tour tournaments in 30 countries and across five continents to 40 broadcasters (European Tour).
Serie A side AS Roma named Uber its innovation and mobility partner. The agreement includes numerous activities and initiatives for the current season (Roma).
Formula 1 team Scuderia Toro Rosso renewed its partnership with Casio Computer Co. in a two-year agreement to start in January. Casio and EDIFICE logos "will appear on the drivers' racing suits, as well as on the nose sections of the team's race cars" (ANI, 11/16).
League Championship side Cardiff City announced VideoDoc as its official digital partner. The online medical consultation service will sit alongside the club's social media channels and official club app (Cardiff City).
Indian Super League side Chennaiyin named Apollo Tyres its principal sponsor for the '17-18 season. The association is Apollo's first partnership with an Indian football team. Apollo is the global tire partner for ManU and EPL side Crystal Palace (PTI, 11/16).
Sponsorship for the 18th Asian Games in Indonesia has been "on the overdrive with a clutch of deals secured earlier this week." In a deal reportedly worth $7M, Tokyo-based firm Otsuka Pharmaceutical is "poised to provide Pocari Sweat as an official sports drink and Soyjoy as an official energy bar." Meanwhile, Swiss watch brand Tissot will again be the official timekeeper of the Asian Games in a deal worth an estimated $885,000 (ASIA SPONSORSHIP NEWS, 11/16).
The Uganda Premier League announced Fortebet, the biggest betting company in Uganda, sealed a sponsorship agreement with the league. Fortebet becomes the first local betting company to sponsor a local football league (RED PEPPER, 11/16).
Ligue 1 side Nantes renewed its sponsorship deal with Flamino. The company becomes an official sponsor of the club and its logo will be featured on the back of the players’ shorts (Nantes).