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Marketing and Sponsorship

Adidas Has Sponsorship Deals With 11 World Cup Teams, Ahead Of Nike's 10

Adidas "has the early lead in the shirt-sponsorship battle" that will accompany the 2018 World Cup, according to Richard Weiss of BLOOMBERG. With qualification for the tournament complete, the German company "has secured at least 11 jersey sponsorships," one more than Nike. While "the wor...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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