Hugo Boss Announces It Will End Deal With Mercedes F1, Move Into Formula E

German fashion brand Hugo Boss will end its tie-up with Formula 1 next year "to move into Formula E," CEO Mark Langer said, according to Maria Sheahan of REUTERS. Hugo Boss has been partnered with the Mercedes-AMG Petronas F1 team since '15, "when it ended a decades-long association with McLaren." Langer: "Of course Formula 1 is the top class of motor racing, but Formula E is more innovative and sustainable. The engines, the races in major cities, that’s something a younger audience likes, which offers new opportunities." Langer said that the cost of sponsorship "did not play a role in the decision to switch." He added, "After many years in Formula 1, really since (German racing driver) Jochen Mass in the '70s, we have been thinking what is the next thing?" (REUTERS, 11/10).