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Volume 7 No. 110
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Marketplace Roundup: PSV Eindhoven Renews Partnership With iForex

Eredivisie side PSV Eindhoven renewed its sponsorship deal with trading brokerage iFOREX. The original agreement was tendered in Nov. '16. The latest agreement will see the partnership extended through the '17-18 season. The brokerage retains its status as official sponsor of the club (FINANCE MAGNATES, 11/9).

Brasileiro side Fluminense partnered with Zoom through the end of the year. The logo of the company will be featured on the club's shirt starting with Sunday's match against Cruzeiro (Fluminense). 

The Air Race 1 World Cup partnered with aviation tech company 51 Aero. The company will be the official tracking partner of the Air Race 1 World Cup, to be staged at Thailand's U-Tapao Naval Airbase from Nov. 17-19. 51 Aero's GPS devices will be installed on the 17 competing aircrafts to ensure clean contests and confirm finishing positions (Air Race 1). 

The Professional Squash Association's Tournament of Champions signed a three-year agreement with J.P. Morgan to continue its partnership with the event. The Tournament of Champions also announced a three-year extension with Lexington Partners, a gold sponsor, while the Hospital for Special Surgery returns as the event's exclusive diamond sponsor for a second year. S&P Global and Comcast NBCUniversal will return as silver sponsors for the '18 edition, while SL Green Realty Corp. joins for the first time in that category (PSA).