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Marketing and Sponsorship

Rugby Football Union Renews Partnership With Guinness For Four Years

The Rugby Football Union announced it renewed its partnership with Guinness. The four-year partnership will see Guinness work with the RFU to give fans an unrivaled matchday experience. Guinness has been involved with rugby for more than 40 years. The new partnership builds on the brand's presence in and around Twickenham Stadium, becoming the official partner of the west fan village stage and show, as well as providing the Surge Bar. Guinness will also create unique opportunities with former England Rugby players (RFU).

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