England Rugby Launches The Game Of Our Lives Campaign

England Rugby launched "The Game of Our Lives," a new campaign for professional and grassroots rugby. The campaign will aim to unite everyone involved in the sport. It was launched with a short film, set to the poem "Law of the Jungle" by Rudyard Kipling, and features players, volunteers and fans. RFU Exec Dir of Marketing, Communications & Digital Joanna Manning-Cooper said, "We want to celebrate the people, the occasions, the dedication, the sportsmanship, the skill and the camaraderie that makes rugby so special." The campaign will be unveiled at Twickenham Stadium during the England vs. Argentina match on Saturday. To kick off the campaign, England Rugby is calling for people to share what rugby means to them using the hashtag #ThisIsRugby (England Rugby).

For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.

This is the Game of Our Lives: https://t.co/sre0Of9uCx pic.twitter.com/ntHkxoGPPT

— England Rugby (@EnglandRugby) November 7, 2017