Victoria Racing Club Renews Partnership With Fashion Brand Myer Through '23

The Victoria Racing Club renewed its partnership with fashion brand Myer for an additional five years, according to Kim Wilson of the HERALD SUN. The deal extends the partnership to 40 years, making Myer the longest-serving major partner of the Melbourne Cup Carnival. Under the new agreement, which comes into effect from '18 and will run through '23, Myer will remain the exclusive fashion partner of the VRC and will keep its naming rights to the Fashions on the Field competition. Myer will also become a part of the Melbourne Cup trophy tour, with the A$200,000 ($153,600) cup "visiting customers in select stores across the country." Myer ambassador Jennifer Hawkins "has been a glamorous feature trackside for the past decade." Hollywood glamour is "set to hit the Myer marquee this year with Paris Jackson, daughter of music legend Michael, announced as a special guest" on Melbourne Cup Day (HERALD SUN, 11/2).