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Marketing and Sponsorship

Marketplace Roundup: Blackburn Rovers Name The Energy Check Back-Of-Shirt Sponsor

League One side Blackburn Rovers named independent consulting firm The Energy Check its first-ever back-of-shirt sponsor through the '17-18 season. The deal follows the news of an official social media link-up with the company, which was unveiled last week. The Energy Check provides analysis on utility service and supply, and will support the club by engaging with fans and serving the local business community (Blackburn Rovers).

French manufacturer Michelin will continue to be the exclusive supplier of tires to MotoGP through '23 after agreeing to a new five-year deal with commercial rights holder Dorna Sports. Michelin "took over from Bridgestone" at the end of the '15 season (REUTERS, 10/21).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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