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SBD Global/October 23, 2017/Marketing and Sponsorship

Football Federation Australia Calls For Patience With A-League Marketing Strategy

Football Federation Australia "called for patience" with its A-League marketing strategy after "lacklustre" TV ratings and "stagnant attendances" raised concerns whether the competition "has reached its maximum appeal in its current format," according to Dominic Bossi of the THE AGE. ...

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