Abu Dhabi HSBC Championship Names Emirates Global Aluminium Presenting Partner
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour, was renamed as part of a deal with Emirates Global Aluminium. EGA is the largest industrial company in the UAE outside oil and gas and one of the world’s biggest "premium aluminium" producers. The tournament, held at the Abu Dhabi Golf Club, will be known as the Abu Dhabi HSBC Championship presented by EGA. The deal means that EGA is now backing both UAE championships on the Desert Swing -- the other being the Omega Dubai Desert Classic. EGA is the only company to sponsor both events. The '18 championship will run from Jan. 18-21 with Abu Dhabi Sports Council looking to top this year's turnout of more than 69,000 spectators. The '17 tournament increased the championship's social media following by over 65% and the HD TV coverage attracted almost half a billion viewers (IMG).