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Marketing and Sponsorship

Infront, BMW Germany Renew Partnership For IBU, IBSF, FIL Events

Infront Sports & Media extended its partnership with BMW Germany for a number of biathlon, bobsleigh, skeleton and luge events through the '21-22 season. BMW will remain the title sponsor of the Int'l Biathlon Union World Cup Biathlon, presenting sponsor of the IBU World Championships Biathlon and the IBU's car partner. BMW also renewed its deal as the Int'l Bobsleigh & Skeleton Federation's technology partner and will remain the title sponsor of the IBSF World Cup and the IBSF World Championships. BMW will serve as a partner of the Int'l Luge Federation (FIL) through a number of roles including main sponsor of the FIL World Cup, main sponsor of the FIL World Championships and European Championships and automotive partner of the FIL. A comprehensive hospitality offering and further advertising and promotional rights will supplement these agreements (Infront).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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