Infront, BMW Germany Renew Partnership For IBU, IBSF, FIL Events
Infront Sports & Media extended its partnership with BMW Germany for a number of biathlon, bobsleigh, skeleton and luge events through the '21-22 season. BMW will remain the title sponsor of the Int'l Biathlon Union World Cup Biathlon, presenting sponsor of the IBU World Championships Biathlon and the IBU's car partner. BMW also renewed its deal as the Int'l Bobsleigh & Skeleton Federation's technology partner and will remain the title sponsor of the IBSF World Cup and the IBSF World Championships. BMW will serve as a partner of the Int'l Luge Federation (FIL) through a number of roles including main sponsor of the FIL World Cup, main sponsor of the FIL World Championships and European Championships and automotive partner of the FIL. A comprehensive hospitality offering and further advertising and promotional rights will supplement these agreements (Infront).