EuroLeague Basketball named bottled water company VODAVODA an official licensing partner of the EuroLeague and the EuroCup for the next three years. VODAVODA was founded in Serbia, where Belgrade will host the 2018 EuroLeague Final Four in May. As part of the licensing agreement, VODAVODA will produce a line of special-edition bottles that will feature the logos of each club and the league (EuroLeague).
Premier League side West Bromwich Albion announced a two-year partnership with the University of Wolverhampton. The deal extends the relationship with the club's further education partner through '19. The two have worked together for four years (West Brom).
Serie A side AC Milan announced Alpenwater will be its official water. The company will work with the club in Italy and China with customized marketing campaigns and promote the partnership through various assets (AC Milan).
Family appeal has helped Sydney Sixers Women's Big Bash League "land a new, exclusive partnership heading into their third season, with pet food brand Nature’s Gift coming on board." It is the company’s "first foray into sport sponsorship" (NEWS.COM.AU, 10/12).
