Media Notes: FIBA Signs Five-Year Broadcast Deal With ESPN
FIBA signed a five-year agreement with ESPN for the U.S. rights from '17-21. The network will broadcast all of the FIBA men's and women's continental cups as well as the FIBA World Cup 2019 qualifiers and FIBA Women's World Cup 2018. The agreement was brokered by FIBA Media, the strategic partnership between FIBA and Perform (FIBA).
Croatian Telekom is adding Fight Channel World HD to its "MAXtv To Go" TV Everywhere service. Fight Channel World HD has been added to the T-HT "MAXtv To Go" offer for smartphone, tablet and PC devices as part of the "MAXtv Sport Plus" package. T-HT already carries the HD channel in its IPTV and DTH channel lineup (BROADBAND TV NEWS, 10/11).
MySports, the new sports channel operated by UPC in Switzerland, will bring the first esports format to Swiss TV screens. From Oct. 23, episodes of the Arena eSports program "will be shown exclusively on the channel the Liberty Global subsidiary launched in September." The 30-minute show provides news on developments in the esports world and reports on esports events (BROADBAND TV NEWS, 10/11).
The World Cup qualifying match between France and Belarus, which France won 2-1, drew an average audience of 7.9 million on TF1. The match recorded a 30.8% market share and a peak audience of 9.6 million. France’s win secured its place in the ’18 tournament (L’ÉQUIPE, 10/11).