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Marketing and Sponsorship

Marketplace Roundup: World Sailing Announces Strategic Partnership With Rolex

World Sailing announced a strategic partnership with watch maker Rolex. The company will continue as the title sponsor of the Rolex World Sailor of the Year Awards, which it has been since '01 (World Sailing).

League Championship side Birmingham City confirmed Cure Leukaemia as its charity partner for the '17-18 season. The decision follows an internal review of the club's charity partnership and how it engages within the community (Birmingham City).

Inter Milan announced a partnership with Volvo Car Italia. The club previously collaborated with Volvo from '07-10. The company presented Manager Luciano Spalletti with an XC60, and as a result of Volvo Car Credit's services, 70 cars will be provided for the club (Inter Milan).

The Hero Asia Cup 2017 announced Indian manufacturer TVS Tyres as a co-presenting sponsor of the field hockey tournament. The 10th edition of the competition will take place from Wednesday through Oct. 22 in Dhaka, Bangladesh (ECONOMIC TIMES, 10/10).

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PODCASTS

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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