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Marketing and Sponsorship

Marketplace Roundup: PGA Tour Announces ZTE As First Official Smartphone

The PGA Tour announced Chinese company ZTE signed a three-year marketing agreement to become the Tour's first official smartphone. The deal includes global rights through '20 (PGA Tour). 

The Italian Football Federation (FIGC) announced Goleador as an official partner of the national team. The candy company will change the packaging of its products so that they will show images symbolic of the Italian national team (FIGC). 

British invitational rugby side Barbarians announced a partnership with payment provider Paysafe Group. Paysafe will celebrate the deal with Help for Heroes under the banner "Paysafe Payback" (Barbarians). 

Augmented reality smartglass company Everysight announced its first brand athlete, Australian triathlete Chris McCormack. ESPN called McCormack "The World's Fittest Athlete" (Everysight). 

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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