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Marketing and Sponsorship

Marketplace Roundup: Chelsea Names Rexona Its Official Personal Care Partner In Africa
Chelsea announced Unilever antiperspirant brand Rexona as its official personal care partner in Africa. The partnership extends the club's existing relationship with Unilever, which already incorporates the Sure brand in the U.K. and Shield in South Africa. The deal will continue work already in place, and create grassroots footballing opportunities across Africa through the work of the Chelsea Foundation (Chelsea).

The London Marathon named entertainment company Audible as an official partner as part of a three-year agreement. Audible will promote a trial of its catalog within the running community through a variety of experiential and content-led campaigns across the next seven months leading up to the race (London Marathon).

Ironman extended its relationship with branding specialist Doublet as its official Ironman Europe Partner. The company will optimize brand and partner visibility at all European competitions (Ironman).

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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