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Marketing and Sponsorship

Marketplace Roundup: Chelsea Names Rexona Its Official Personal Care Partner In Africa
Chelsea announced Unilever antiperspirant brand Rexona as its official personal care partner in Africa. The partnership extends the club's existing relationship with Unilever, which already incorporates the Sure brand in the U.K. and Shield in South Africa. The deal will continue work already in place, and create grassroots footballing opportunities across Africa through the work of the Chelsea Foundation (Chelsea).

The London Marathon named entertainment company Audible as an official partner as part of a three-year agreement. Audible will promote a trial of its catalog within the running community through a variety of experiential and content-led campaigns across the next seven months leading up to the race (London Marathon).

Ironman extended its relationship with branding specialist Doublet as its official Ironman Europe Partner. The company will optimize brand and partner visibility at all European competitions (Ironman).

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PODCASTS

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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