League Two Club Swindon Town Sells Naming Rights To County Ground Stadium

League Two side Swindon Town "sold the naming rights to the County Ground" to The Energy Checking Company, according to the SWINDON ADVERTISER. The club's home "will now be known as The Energy Check County Ground." Swindon Town expects the "significant commercial deal" to "open up new revenue streams." The Energy Check will see its branding across the stadium and the company will work with the club to "deliver energy reductions through energy efficiency measures." Swindon Town CEO Steve Anderson said, "The rebranding of stadiums within top-flight football has been happening for over a decade and we felt that the time had come to explore such opportunities for Swindon Town" (SWINDON ADVERTISER, 9/28).