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Marketing and Sponsorship

Marketplace Roundup: Arsenal Extends Partnership With Vitality

Arsenal announced Vitality will remain its official health and wellness partner in the U.K. and South Africa. The company's rights were extended, making it an official partner of the Arsenal Women team. Vitality has been a club partner since June '14. The company, and parent company Discovery, will have access to men's and women's first-team players as well as former players to develop promotional and marketing activities (Arsenal). 

League Championship side Nottingham Forest announced Healthspan as the club's official vitamins and supplements partner. Healthspan is a U.K.-based direct supplier of vitamins and supplements and will provide products to first-team and academy players for the '17-18 season (Nottingham Forest). 

The New Zealand Women's Open named Qatar Airways the official airline for three editions of the tournament. The event features a $1.3M prize purse and will mark the first LPGA Tour event in New Zealand. Qatar Airways will have marketing and branding rights at the event. The tournament takes place at the Windross Farm golf course in Ardmore (GULF TIMES, 9/24).

Premiership Rugby side Exeter Chiefs and European regional airline Flybe announced a one-year extension to their sponsorship agreement. The airline's logo will be featured on the back of the club's playing shirts and on signage throughout Sandy Park Stadium (Exeter Chiefs). 

Super League side Wigan Warriors will continue to be sponsored by 188BET. The online betting operator secured a one-year extension as principal sponsor and betting partner and its logo will continue to be featured on the club's shirt (SBC, 9/25).

Pro14 side Zebre, which is owned by the Italian Rugby Union, announced Laumas Elettronica as a partner. The company logo will be featured on the back of the club's jersey at all matches (Zebre).  

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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