Real Madrid Reportedly Signs Record-Setting Renewal Of Shirt Deal With Emirates
With Real Madrid "keen" to maximize revenue in its "constant financial battle" with ManU, the club reportedly renewed its shirt sponsorship deal with Emirates a year ahead of schedule and will receive €70M ($83.5M) per year as part of the new agreement, according to MARCA. Palco23 reported Real Madrid did not "wish to wait until the current contract expired" and the new agreement will run through the '21-22 season. The new terms would triple Real Madrid's current shirt sponsorship deal and surpass ManU's deal with Chevrolet, which is worth €62M ($74M) per year. The deal "is not yet official, although the economic side of the renewal has been agreed between the two parties" (MARCA, 9/21).