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SBD Global/September 21, 2017/Marketing and Sponsorship

Prada Will Reportedly Take Over Naming Rights Of America's Cup Challenger Series

America's Cup "leaks keep coming via the Italian media," with the latest report suggesting a "stronger profile" for Prada at the next event as it gets set to replace long-term sponsor Louis Vuitton, according to STUFF. Italian yachting site Vela also suggested that Team New Zealand will re...

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