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Volume 6 No. 234
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Marketplace Roundup: Chelsea, Singha Extend Partnership For Further Two Years

Chelsea and official beer partner Singha extended their relationship for two years. The commitment continues the club's longest-running partnership, which began in '10 and has seen Singha served exclusively at Stamford Bridge since, with more than 330,000 pints poured at the stadium each season (Chelsea).

League Championship side Aston Villa announced Utilita as its official energy partner and official energy supplier. Utilita branding has been installed on the dugouts at Villa Park and will also be prominent next to each goal. The company will have its logo displayed on LED perimeter signage and elsewhere on the club's digital platforms (Aston Villa).

A-League side Melbourne City announced McDonald's as its official restaurant partner and official coffee partner, as well as the presenting partner of the the City Cup 2018 tournament. The McDonald's logo will be featured on the men's shorts during the '17-18 season (Melbourne City).

Bundesliga side Mainz extended its partnership with mobile communications company WES Kommunikation. Neither financial terms nor duration of the deal were disclosed (SOCCEREX, 9/19).

Serie A side AC Milan signed a partnership with Belgian online casino operator StarCasino that will "span the next two football seasons." The company specializes in live in-play betting (GAMBLING INSIDER, 9/19).

The ATP announced J.P. Morgan as a platinum partner and official banking partner of the ATP Finals. This year's event will take place from Nov. 12-19 at the O2 Arena in London. It will welcome more than 250,000 fans and generate a global TV viewership of more than 100 million (ATP).

Elite Ice Hockey League side Belfast Giants announced ferry company Stena Line will be the team's title sponsor in '17-18 for the seventh successive year (Belfast Giants).

The World Baseball Softball Confederation announced motor oil brand ENEOS as the presenting partner of the official WBSC baseball and softball world rankings (AROUND THE RINGS, 9/19).

The Ghana national rugby team unveiled the Panafrican Equipment Group as its new kit sponsor. The sponsorship includes an "undisclosed cash amount" and will run until '18 (JOY SPORTS, 9/19).