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SBD Global/September 20, 2017/Marketing and Sponsorship

FA To Sign New Sponsorship For England, FA Cup With LG

The FA is set to sign a "blue-chip sponsorship" for England and the FA Cup to "replace the ditched gambling-sector contract with Ladbrokes," according to Charles Sale of the London DAILY MAIL. Korean electronics company LG, which has "numerous sports sponsorship tie-ups around the globe," ...

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